Client birthdays
I had an instructor suggest to us to do a freebie on someone's birthday. I can't see myself do that, so I offer $25 off their next session that is good until the end of the next month. This may sound like a lot, but I wanted it to be special for their birthday. Some people tell me that the only gift they got for their birthday was my offer and I think they truly appreciate it. Plus, not everyone takes me up on it, so it is not like I am booked with tons of discounted massages.