yes. it's actually the reason why thailand became so famous of their practice. it is a part of their lifestyle. it's just that they don't have to go to any massage parlors. any thai can claim to know how to massage. it's like when you go to japan or south korea, they are known for their saunas. there's a public sauna everywhere which are so cheap. but there are sauna parlors which claims to be more therapeutic, etc.