French label launches lingerie secured by magnets for 'easy off' with no hooks and straps

[i likes cheese!]

It should come as a relief to any man that has fumbled with tricky bra hooks.

A French label has launched a range of lingerie that fastens with magnets, rather than the traditional hook and eye straps.

The Lingerie Dement line, which translates as 'insane lingerie' features discreet magnetic clasps set at the front of the bra and concealed by bows.

Even the knickers come with the 'flick-off' function at the hips.
The label's website calls the range 'romantic and naughty', and the magnetised system 'very strong'.



The 'Volant' design is described as 'perfectly suited to small breasts', with 'ruffles and bows to highlight the curve of the hip'.

The 'Charmant' range, is designed to suit larger cup sizes (up to a D), and promises to be invisible beneath clothes.

Flick-off function: The discreet magnetic clasps are set at the front of the bra and hips, and are concealed by silk bows


But before you get your credit card out, prices are not cheap. Knickers from the luxury brand cost from £45, while a navy silk set costs £137.

It retails online at French website jollia.fr, and at a number of boutiques in Paris and the U.S.

Stylist Sam Saboura commented: 'It brings a little bit of theatrics into the bedroom.
'There's kind of a fun quality to undressing someone in an intimate way, and this would give that tear-away effect,' he told the New York Daily News.


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