MLILY USA Adds Refreshed Collections to Core Mattresses - Home Furnishings Business

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MLILY USA Adds Refreshed Collections to Core Mattresses​

April 20, 2025 by Karen Parrish in Business Strategy, Industry


MLILY USA builds momentum for its one-stop sleep shop and simplified merchandising strategies with the High Point Market debut of its totally refreshed mattress collections, a new adjustable base and upgraded mattress protectors.

Reimagined for merchandising simplicity and strong retail performance, MLILY’s core mattress collections featured at this spring market include WellFlex, ChiroPro and Midnight. Each line has been thoughtfully redesigned with best-selling features, sustainable materials, and consumer-preferred comfort technologies to enhance the overall shopping experience for retailers and their customers.

The three revamped collections have been well received by retail buyers for their proven features and benefits that consumers value, says company officials. The 2025 WellFlex line is inspired by MLILY’s evolution toward sustainability and offers the new ICE model designed for long-lasting cool sleep.

The 2025 ChiroPro, developed in exclusive partnership with the International Chiropractors Association, highlights MLILY’s commitment to enhancing sleep quality through scientific research and clinical expertise. The Midnight hybrid model and ICE version delivers affordable luxury sleep by combining the best of two previous lines using advanced cooling materials and technology.

As part of its one-stop sleep shop approach, MLILY will introduce the MS600 adjustable base. The zero-clearance, wall hugger design also features Tri-Zone on-bar lumbar massage that offers three modes of massage and three levels of intensity. Truly personalized comfort is possible with independent head, foot and lumbar adjustment and neck tilt features. It comes with a wireless remote and integrated flashlight, USB charging ports, and LED under-bed lighting for added convenience and relaxation. The base assembles quickly with a hassle-free, no-tools setup and features 3-in-1 height adjustable legs.

Rounding out the new offerings, MLILY unveils a full range of mattress protectors to deliver better comfort, hygienic sleep and packaging. The updated lineup includes a fully encased design; two five-sided options in rayon bamboo and super cooling; and a single-sided polyester protector.

MLILY welcomes market buyers to Plaza Suites 1-542, April 25-30, to experience its one-stop sleep shop concept and explore new merchandising strategies.