What to say in ADS?

[purplegirl31671]

Hello all, I am fairly  new to the business, and I feel stuck at times in what to say in my advertisements.. I really want to access the average person and approach workplaces (human resources) and also chiropractors/doctors/physiotherapists.  I struggle with the wording... Has anyone experienced this? What has worked best for you all to get a foot in the door and reach your audience on their level?

 

[Terrier (UK)]

What to say in ADS?

Ive done well with a professional letter sent out to local MDs/DC/PT. Ive outlined my experience and offered a 10% discount for there pts. Being brief explaining the benefits of Therapeutic massage and your commitment to your clients will sell itself.Good LuckPaul

 

[taryn]

I agree with Paul. Going to the source of future referrals is instrumental. Remember who you are talking with/writing to, and *briefly* get to your point. Perhaps invite them for a discounted (half price?) massage and interview so that you can discuss how massage would most benefit their patients. As far as 'wording' goes... trust yourself to describe your work well & rely on phrases that have particularly 'spoken' to you (perhaps from an instructor in school, or another ad campaign that inspires you).  I wouldn't reccommend stealing phrases from anybody else's ads though. Just let them inspire you to try your own on for size.When we opened our last place, I had a logo and a motto that I was so proud of. It was on the envelopes & headed my stationery, etc. I felt it was the first impression they got of me.... before even reading my letters. It said;SAGE Therapeutic Massage.... The solution to stress is at hand.Brainstorm with someone that knows you well. Your logo/motto.... even your language in your letters, should truly represent YOU.Let us know what you come up with.Good luck!Jill/Sagetherapist

 

[angel G]

thanx good advice  

 

[???]

I have found that  letting people know in my ads that my office is a nice environment. More importantly, I let people know thru ads, phone conversations, etc. that I am going to do my best to make each session effective and catered to their needs. People appreciate this and 9/10 times reschedule.Regards,Massagio